For all your beading needs in the Hampton Roads area, The Bead Cottage of Virginia Beach is your only stop. Though the actual storefront is small, you will find literally thousands of beads for your projects, in addition to wires and clasps, books, and other accessories for gifts and crafts. Weekly classes taught by a knowledgeable and friendly staff will turn you into a beading expert in no time.

Owner Carol Willoughby knows everything there is to know about beads and beading, but unfortunately that expertise doesn't always translate well to web design. The former look of The Bead Cottage site, while bold in color, did not convey the calls to action Carol wanted to make clear. There was no method for purchasing product online, and very little information about the store for locals to absorb:

The Bead Cottage in 2004.

CINIVA went right to work on redesign, using the store's logo and color scheme to create an attractive template for an e-commerce site that The Bead Cottage staff could use with minimal training. Weeks before the relaunch, the bead ladies were able to upload over a thousand different products into their online inventory to sell, and display staff picks on a bold yet effective virtual storefront:

The Bead Cottage today.

Within weeks after relaunch, The Bead Cottage enjoyed an initial rush of sales, and today continues to bring in orders around the world. E-mail addresses are collected within the store content system to allow The Bead Cottage to send regular newsletters, turning one-time customers into regulars.